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Time to Lead

Design a campaign to elect student leaders at the University of Bristol

Bristol SU hold annual elections to elect student leaders who represent the 30,000 strong student body on everything from their academic experience, to housing, wellbeing, sports, societies and more. The campaign was split into two stages:

  1.  Time to Lead: Encouraging students to put themselves forward as student leader candidates
  2. Time to Vote: Asking the entire student body to vote for their preferred candidates

The campaign needed to have it’s own distinctive look and feel whilst still having a strong relation to the Bristol SU brand identity. I created a variety of assets for digital and print including a suite of motion graphics all based around the concept of ‘Time’.

This campaign engaged 6,010 voters who cast over 75,000 votes.

Photo credit: Alastair @ KōLAB Studios

The Deliverables

  • Campaign design concept
  • Motion graphics
  • Web and social assets
  • Print including banners, backdrops, flyers, stickers, floor decals and posters
  • Email newsletter design
Bristol SU Branded Stickers on a Laptop
Students hold up yellow cards with the word VOTE on.